Why is it worth it?

  • one of two most important sector-specific events in Poland, dedicated to the agro-food sector
  • business nature of the event and a perfect space for a dialogue between food manufacturers and food distributors
  • opportunity to enter into business relations within the domestic market as well as to develop and increase export of products
  • place for presentation of novelties and conversation about trends on the food market
  • Hosted Buyers program, successfully implemented for 3 years
  • a place to present news and talk about trends on the food market
  • rich agenda of conferences, seminars and presentations, which is an opportunity to discuss the development prospects of the industry
  • high interest of the HoReCa sector - around 30% of visitors

Visitor profile

trade sector
  • sales networks (international, all Polish, regional, local)
  • purchasing groups
  • all Polish, regional franchise networks
  • distributors of food and food wholesales
  • online shops, e-commerce
  • fuel station chains
  • vending companies
HoReCa sector
  • restaurants, including hotel restaurants
  • catering companies
hosted buyers
  • foreign buyers interested in importing food products to their countries

You will make important business contacts

WARSAW FOOD EXPO 2021 you will conduct talks and build valuable business relationships that will result in new contracts

You will present your products to thousands of customers

The previous edition of the fair was visited by thousands of your potential customers. By participating in the fair, as an exhibitor, you have three days to show your products

You will gain valuable knowledge and learn about new products on the market

In business, you can’t afford to stand still. During trainings, seminars and industry conferences you will supplement your knowledge, visiting the fair you will discover the latest hardware and product solutions

Opinions about the fair

I highly value the way the fair is organized, both in terms of system preparation (…), as well as very fast and professional contact on your part. We had the opportunity to make many very valuable contacts (…)

The whole – both the trade fair and the conference proved to be a success, and our brand began to be associated as an industry ambassador. Great contact with representatives of the fair and help during the conference.

The presence at the Warsaw Food Expo allowed us to establish new business contacts and to present the Love Nature brand. On our pile we could meet existing customers as well as those who have heard about us (…)

How to achieve success

  • inform current and potential customers and the media about your participation in the event
  • publish information about participation in the event on the company’s Facebook / Linkedin profile
  • send mailing about the company’s participation in the fair to relevant target groups (decision-makers, government officials, press, opinion leaders, etc.)
  • send an invitation letter to visit the stand to key customers
  • invite customers to visit the stand through sales representatives
  • add information about attendance at the fair in the footer
  • send to the organizer information about the company and products or services along with photos that will be posted on the event dedicated page or on the event profile / event on facebook / linkedin
  • Prepare and inform about the special offer for visitors through their own information channels
  • post information on participation in the fair on the website (e.g. banner)
  • place an advertisement in a trade letter (information about participation in the fair and special offer)
  • prepare attractions at the stand (quizzes, competitions with prizes) that will attract customers
  • prepare a stand service that should be immediately recognizable by customers, e.g. a characteristic element, a color associated with the brand (most people first associate the brand with the colors)
  • react immediately to customers’ interest in the offer (e.g. “Good morning, I see that you are interested in our products. I’d love to introduce them closer” instead of “in a moment, someone will come to you”)
  • Prepare forms that will allow you to fill in customer information quickly and clearly
  • Stand out from the others and attract the attention of visitors (well-exposed company logo, use of company colors and fonts)
  • choose the best staff, selected in terms of professional skills and interpersonal features, easily making contact (at the fair should be decision-makers, traders, and those who will be able to answer technical questions and media questions)
  • Prepare information materials available at the stand (catalogs, brochures) in accordance with the corporate identity of the company
  • never leave the stand empty!
  • Prepare gadgets that help visitors remember your business
  • send, by e-mail, thank you to people who visited your stand with the attachment of the company’s offer
  • post a short report from the fair along with photos on the company’s website
  • post pictures and thanks for visiting the stand on Facebook
  • contact by phone with people who visited your stand in order to obtain information if they are interested in the company’s offer